The West 55th Street Block Association is officially kicking off our annual fund-raising drive. Our goal is ambitious: $20,000. That’s $20 per person times the 1000 people we estimate live on the block. Your contribution will not only light the trees, but also fund the flowers in the spring and make new projects possible down the road.
Last year we faced a crisis – the loss of a tradition 30 years in the making. We launched a desperate Save the Lights fund-raising campaign. Neighbors came together, local businesses contributed, and collectively we raised enough money to meet our goal. By early December, the trees on West 55th Street were aglow. Three thousand tiny, energy-efficient incandescent lights added luminescent warmth to our community throughout the winter season.
This year we continue our effort, our tradition and our commitment to reshaping and improving the space in which we live. Our goal is to have the lights up by November 16-18. Professional arborists from SavATree, who worked with us last year, are eager and excited to continue our partnership. The West 55th Street Block Association will be organizing fund-raising activities and social events in the upcoming months culminating with a Tree Lighting Celebration on December 9th. If you love the tree lights, if you love living on this very special block in Hell’s Kitchen, please contribute to making your block even better. Light up the Block! –Carl Bevelhymer
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